I’m Nizzar.

I connect the dots. Then I build what the decision requires.

Between
contexts.

I’m Nizzar Ben Chekroune. Quantum Branding is my independent practice. I work in English and French.

Seventeen years in branding and marketing have taken me through institutional programmes, commercial brands and cultural projects. Moving between those contexts shapes how I look at a new problem.

I also build AI products. That experience informs where I use automation, where I ask for evidence and where I keep the decision human.

You work directly with me. I bring specialists into a project when their contribution makes the work stronger.

My writing and wider work

Work before this practice.

UNIDO / La Minute Creative

I designed the concept and ran the campaign for UNIDO’s La Minute Creative.

Audi / Driven by Art

I designed Audi’s Driven by Art programme around the 1:54 African art fair.

Diptyk

I ran digital strategy and content for Diptyk.

Jury member, Global Design Graduate Show, launched by Arts Thread with Gucci. Read the source

What needs to change?

Start with where you are. I will help define the next move.

I know what I need.

A clear project. Tell me the result, the scope and the timing.

Tell me about your project

Something needs to change.

Describe what is happening. We can work out the right starting point together.

Find my starting point

Betweencontexts.