Africa Business School / UM6P
A business school wanted a marketing strategy fit for fast-changing content and tools. From February to May 2025, I made its own teams part of the answer.
Quantum Branding · 2025
The work, as practice.
What the practice does today, and the experience it comes from.
Work of the practice.
Engagements, products and partnerships around Quantum Branding since the work began, in late 2023.
Selvaggi
Brand · Digital · Commercial
Selvaggi
A contractor that builds inside working hospitals. The brand said none of it.
Read the case ↗Verne Jewels
Strategy · Jewelry
Verne Jewels
Beautiful images where you could not see the jewellery.
Read the case ↗
Rapp & EsenBrand strategy · Identity · Perfumery
Rapp & Esen
A bespoke perfume house that composes one formula for one person. The work made an invisible, one-of-one idea legible.
Read the case ↗Energy Cube / Vetren Energy
Energy Cube / Vetren Energy is an engagement in the Quantum Branding work record, filed under brand, technology and business.
Quantum Branding · 2024
Zone Aire
Zone Aire is part of my professional work, published by name only.
Quantum Branding · 2026
Quantum Branding
My career began in 2006, across institutional roles, ventures and independent consulting. Quantum Branding began taking shape in late 2023 and was formally established in 2024.
Founder · 2023 – present
BrandOS
Part of every engagement repeats. BrandOS writes that part into software so a founder can go from an idea to a brand: idea in, brand out.
Quantum Branding · 2024 – present
RBMG / Rachid Belaziz
In 2026 I became Operating Partner with Rachid Belaziz and RBMG, working inside joint projects alongside my independent practice.
Operating partner · 2026
The experience behind the practice.
Before Quantum Branding existed, the same way of working was already at work: in institutions, in a studio I co-founded, in ventures and in advisory. These projects keep their own history. They show what the practice brings to each of its six territories.
DIPTYK2019 – 2021 · Studio clientArroz Con Pollo · Nizzar Ben Chekroune & Nabil Nadifi / studio team
BUGATTI × ASPREY2022 · AdvisoryNizzar Ben Chekroune · public portfolio
BACCARAT2023 · AdvisoryNizzar Ben Chekroune · public portfolio
UNITED NATIONS / UNIDO · Creative Mediterranean2015 – 2019 · Institutional mandateNizzar Ben Chekroune · Behance portfolio
La Minute Créative2015 – 2019 · Institutional mandateCreative Marrakech channel (UNIDO Development of Clusters in the CCI in the Southern Mediterranean programme, Marrakech)
STAN WAWRINKA / BALLMAN2021 – 2024 · AdvisoryNizzar Ben Chekroune · public portfolio
DIESEL2018 – 2020 · EngagementNizzar Ben Chekroune · public portfolio
AUDI × DIPTYK · Driven by Art2020 · Studio clientArroz Con Pollo · Nizzar Ben Chekroune & Nabil Nadifi / studio teamThe complete record.
Every project since 2006, with its dates, its attribution and its evidence, lives on nizzar.com.
In clients’ words.
Excerpt · original wording
“Ma rencontre avec Nizar lors d’une formation a changé ma façon de voir l’IA”Head of Business developpement & Partnership
Profile headline observed 11 October 2026 · 2026-10-06
AI training participant · professional recommendation
LinkedIn · recommendations section ↗
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Excerpt · original wording
“he has done an exceptional job growing our social media presence and building us a completely new website.”Marketing Director | Building Brands in Healthcare Construction | Strategic Marketing • Trade Shows • Business Development
Profile headline observed 11 October 2026 · 2026-09-28
Selvaggi Built client · website and social media engagement
LinkedIn · recommendations section ↗
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What needs to change?
Start with where you are. I will help define the next move.