Africa Business School / UM6P
A business school wanted a marketing strategy fit for fast-changing content and tools. From February to May 2025, I made its own teams part of the answer.
Quantum Branding · 2025
The work, as practice.
What the practice does today, and the experience it comes from.
Work of the practice.
Engagements, products and partnerships around Quantum Branding since the work began, in late 2023.
Energy Cube / Vetren Energy
Energy Cube / Vetren Energy is an engagement in the Quantum Branding work record, filed under brand, technology and business.
Quantum Branding · 2024
Zone Aire
Zone Aire is part of my professional work, published by name only.
Quantum Branding · 2026
Quantum Branding
About twenty years of very different mandates showed the same way of working. In 2024 I gave it a name and a structure: Quantum Branding.
Founder · 2023 – present
BrandOS
Part of every engagement repeats. BrandOS writes that part into software so a founder can go from an idea to a brand: idea in, brand out.
Quantum Branding · 2024 – present
RBMG / Rachid Belaziz
In 2026 I became Operating Partner with Rachid Belaziz and RBMG, working inside joint projects alongside my independent practice.
Operating partner · 2026
The experience behind the practice.
Before Quantum Branding existed, the same way of working was already at work: in institutions, in a studio I co-founded, in ventures and in advisory. These projects keep their own history. They show what the practice brings to each of its six territories.
DIPTYK2019 – 2021 · Studio clientArroz Con Pollo · Nizzar Ben Chekroune & Nabil Nadifi / studio team
BUGATTI × ASPREY2022 · AdvisoryNizzar Ben Chekroune · public portfolio
BACCARAT2023 · AdvisoryNizzar Ben Chekroune · public portfolio
UNITED NATIONS / UNIDO · Creative Mediterranean2015 – 2019 · Institutional mandateNizzar Ben Chekroune · Behance portfolio
La Minute Créative2015 – 2019 · Institutional mandateCreative Marrakech channel (UNIDO Development of Clusters in the CCI in the Southern Mediterranean programme, Marrakech)
STAN WAWRINKA / BALLMAN2021 – 2024 · AdvisoryNizzar Ben Chekroune · public portfolio
DIESEL2018 – 2020 · EngagementNizzar Ben Chekroune · public portfolio
AUDI × DIPTYK · Driven by Art2020 · Studio clientArroz Con Pollo · Nizzar Ben Chekroune & Nabil Nadifi / studio teamThe complete record.
Every project since 2006, with its dates, its attribution and its evidence, lives on nizzar.com.
In clients’ words.
“His knowledge and skill in eliciting the right information so it can be used for strategy is extremely good.”
“He understands my brand, is able to relate and enhance my own understanding of my brand. He over-delivers from the start till the end, working fast and efficient, within the schedule of the process as agreed.”
“He brought great design, built on solid business strategy that is backed by years of experience. […] Nizzar is not a vendor, he's part of the team!”
What needs to change?
Start with where you are. I will help define the next move.