La Minute Créative
Films making the people and skills of creative industries visible within UNIDO’s Creative Mediterranean programme.
- Relationship
- Institutional mandate
- Years
- 2015 – 2019
- With
- La Minute Créative
- My role
- Cluster development, visibility strategy and storytelling
Films making the people and skills of creative industries visible within UNIDO’s Creative Mediterranean programme.
The format used short films to introduce artisans, their work and the creative ecosystem. Film, storytelling, social distribution and institutional presentations made the programme accessible beyond the cluster itself.
The programme reached 2M+ views and was used as a case study across six countries.
La Minute Créative #0 * Trailer Saison 1
La Minute Créative #17 * Saïda Kadiri
La Minute Créative #1 * Miloud El Jouli
ChabiChic La minute créative saison 2
La Minute Créative #12 * Mehdi Tajmouati
From the archive
Sources
Related work
UNITED NATIONS / UNIDO · Creative MediterraneanVisibility, branding and digital strategy for creative and cultural industries through UNIDO’s Creative Mediterranean programme.Cluster development, research and digital strategy expertNizzar Ben Chekroune · Behance portfolio
MARRAKECH CREATIVE INTERIORS CLUSTERBranding and digital strategy for the creative interiors cluster and its network of artisans.Branding and digital strategy · May 2015–June 2019Creative Marrakech channel (UNIDO Development of Clusters in the CCI in the Southern Mediterranean programme, Marrakech)- CREATIVE FORUM LJUBLJANAPresenting creative industries and digital economy work at Creative Forum Ljubljana in April 2018.Digital communication and marketing expert, UNIDO